You’re already marketing to disabled people.
Just not very well.
Who we are
Misfit Media is a creative strategy studio that helps brands and agencies make more money, earn real press, and change the damn world by including disabled people in their content on purpose.
lets look at the numbers
First, the good news.
When done well, disability inclusive advertising unlocks massive potential for businesses.
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This isn’t charity. The global disability community controls $13 trillion in annual spending power. That’s trillion, with a T. It’s a market opportunity your CFO should be foaming at the mouth for.
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Consumers are 84% more likely to trust a brand that includes disabled people in its marketing. In an era of AI deepfakes and brand skepticism, trust is survival.
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73% of consumers would switch to an inclusive brand from a competitor even if it costs slightly more. Disability is a differentiator. If you don’t claim it, your competitor will.
And, we’ll help ‘em.
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We analyzed 500+ ads and found that when campaigns included disability, the drove 65% higher ROI. Doing it right isn’t expensive, but doing it wrong sure as hell is.
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When disabled people show up in ads, audiences stick around. We saw an 18% jump in engagement when disability was represented. People pay attention when you finally get it right. If you’re not seeing that, (cough), maybe we can help?
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Ads that included disability got 80% more press without spending a cent more. Why? Because authentic inclusion is rare. Respectfully, y’all leave us out so often, that just simply including us sparks singing from rooftops. You want buzz? Disability is your PR cheat code.
Now, some hard truths.
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of content features disability
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of content intending to include us relies on tropes that harm us
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of disabled consumers encounter inaccesible ads regularly
If there’s so much opportunity, why isn’t the industry better at this?
(and other excellent questions you’re asking)
We ask ourselves this every single day. Having worked in this industry for so long, it usually boils down to one of three reasons: they don’t know why, they don’t know how, and they’re scared to do it wrong.
Our magic turning that fear into fun.
How we deliver the magic
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Misfit in a box
Downloads, toolkits, and prewritten resources for teams who want to move fast or stay lean. Our brains in a box, formatted for you to download and work with on your terms.
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Misfit on demand
Plug into our existing ecosystem of strategy workshops, community learning, and smart tools with access to us with an always-on slack channel. Never wonder “am I doing this right?” again.
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misfit in house
Fancy an in-house specialized agency, but don’t have one? Great news: we do that. Bring us in for a full day to look over one or five client projects and put us to work.
Tools to get you started
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Inclusive Insights
If you only ever download one item about disability inclusive marketing, it should be this. Understand the basics of how to respectfully refer to people with disabilities, what to definitely not say, and ways that your thinking about disability may need to shift.
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Representation Roadmap
Want a taste of our smart tools? Good, we built you one. In less than ten seconds you get a role-specific blue print that gives you some key insights into inclusive advertising specific for your role.
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