Misfit 100
doubling disability representation by 2025
Open Call for the Misfit 100
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Open Call for the Misfit 100 •
A majority of brands today are missing out on the potential to capture 84% approval ratings within an untapped $8 trillion spending power. Curious who?
The ROI of Disability Inclusive Marketing
Not only do disabled people make up 26% of the US population, 40% of American families include at least one person with a disability. That’s nearly half of the population affected, which means the disabled community commands $8 trillion in spending power.
While 84% of audiences have a more favorable impression of companies that include disabled people in their marketing, but 75% of disability representation in media is problematic. And it takes leaders committed to doing it well to get it right.
Things you’re probably thinking:
"It's too complex"
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"Are we doing this right?"
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"Where do I start?"
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“We can’t find the talent."
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"It's too complex" • "Are we doing this right?" • "Where do I start?" • “We can’t find the talent." •
So, what are we gonna do about it?
(yes you’re getting involved)
The Misfit 100 is a collective of creative teams and agencies committed to changing the future of media and advertising. Disabled people are represented in advertising 1% of the time, despite representing over 26% of the population.
As a collective, the Misfit 100 is leading change through a commitment to inclusive media training and disability inclusion support that validates the experience and visibility of people with disabilities, moving from ‘special campaigns’ to front and center in media that is produced.
By International Day of Disabled People 2025, the collective work together to double the industry standard, targeting an increase of disabled representation from 1% to 2% in ads produced by the teams committed.
We need revolutionary leaders like you to step up to the plate and join us to make this possible.
Know better & do better.
By expanding your inclusion lens, you’ll learn the language to attract and not offend. It’s time for media and advertising professionals to think differently about what problems their products solve for the people who might need them most.
