Misfit Media Launches Disability Inclusive Advertising Initiative
For immediate release: Wednesday, February 14th, 2024
Change is coming. It’s big, audacious and it starts with advertising leaders who are ready to go where 99% of their competitors will not.
There’s an invisibility problem that isolates one marginalized group that boasts $8 trillion spending power. Curious who?
Despite accounting for 27% of the US population, disabled people are represented in mainstream advertising just 1% of the time. That’s an enormous miss with complex hesitance from agencies, creative teams and executives who sign off on ads that continue to exclude a powerful demographic.
Misfit Media is an agency run by disabled creatives that helps bold brands create brave inclusion. In 2024, Misfit Media has a goal to work with 100 brands and creative teams to create inclusive content and grow their consumer base. The Misfit 100 is a collective of creative teams and agencies committed to changing the future of media and advertising.
As a collective, the Misfit 100 will create impact through a commitment to inclusive media training and disability inclusion support that validates the experience and visibility of people with disabilities, moving from ‘special campaigns’ to front and center in media that is produced.
By International Day of Disabled People 2025, the collective work together to double the industry standard, targeting an increase of disabled representation from 1% to 2% in ads produced by the teams committed. An increase of 100%.
Today, Misfit Media announces an open call to revolutionary leaders to step up to the plate and join us to make this possible. To learn more, visit the Misfit 100 online.
About Misfit Media
Misfit Media is an agency led by disabled creatives that centers disability inclusion to change the future of disability representation in advertising. Founded in 2019 by industry executive and disabled creative, Kelsey Lindell, the brand serves agencies and Fortune 500 clients through inclusive education, talent sourcing, casting and public relations.
Media contact: Steph Chapman, team@misfitmediaagency.com