Misfit Media Agency Sprints:
Leading the Future of Disability-Inclusive Advertising
Why disability inclusion?
Data that Speaks for Itself
25% of the population lives with a disability, yet only 1% of advertising reflects this community. Of the ads that do include disability, 90% rely on harmful stereotypes or clichés, which means that less than 0.1% of ads are truly inclusive.
These typically don’t perform well and damage brand trust.
Consumer Trust & Brand Preference
Disability-inclusive advertising is the future of impactful, ethical, and profitable campaigns. Misfit Media’s Agency Sprints quickly equips your team to drive this change, positioning your agency as a leader in the next evolution of inclusive marketing.
The benefits of inclusive advertising go beyond representation:
84% of consumers view brands with disability-inclusive advertising as more trustworthy, and 80% prefer to buy from them.
Disability inclusion isn’t just a social good—it’s a strategic advantage that builds consumer trust, engagement, and brand loyalty.
Why Agencies?
Leading the Charge for Change
At Misfit Media, we believe that agencies are the key to rapidly scaling disability-inclusive advertising. Each agency we train influences countless brands, multiplying the impact far beyond what one brand alone could achieve. We believe that creatives who truly believe in inclusion are the ones actively opening doors for others to progress rather than holding back the change our industry needs.
When you join our coalition, you’re helping to create an industry that’s authentically inclusive, equitable, and impactful. We’re in this together—not as competitors, but as leaders of a movement that’s long overdue. Here’s what we’re building together…
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By training one agency, we’re potentially reaching 20, 50, or even 100 brands, each with their own audiences. When we work with agencies, our training reaches not just one campaign but many, amplifying inclusive messaging across the entire advertising landscape.
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Disability inclusion has been overlooked for far too long, and meaningful change requires broad, collaborative effort. We need a united push from multiple agencies to make up for years of underrepresentation and to create lasting industry standards.
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There’s no scarcity in inclusion. Every agency that joins Misfit Media’s movement contributes to a larger, shared goal: to double disability representation in advertising by 2025. By working together, agencies position themselves as leaders in this space without competing—there’s ample opportunity for each to stand out.
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With only one more year to reach our goal of doubling inclusion rates, rapid scaling is essential. Building a coalition helps us get there faster, ensuring we have a network of agencies committed to leading this transformation in tandem. Each agency is another valuable ally in the movement toward strategic, authentic disability inclusion.
The Cannes Contrast:
Proof That Disability Inclusion Works
Disability-inclusive advertising is rarely done well. Only 1% of general advertising includes people with disabilities, and of that 1%, 90% rely on stereotypes or tokenizing portrayals. The result? Poor performance and missed opportunities to connect with a vast audience.
Misfit Media’s analysis of Cannes Lions award-winning campaigns provides evidence for how and why disability-inclusive campaigns drive higher performance. Our team leveraged publicly available data to identify how these campaigns performed vs standard KPI metrics. Here’s what we found, with a clear breakdown of how we teach the very frameworks that make these campaigns successful.
Engagement Rates
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Cannes-winning disability-inclusive campaigns reached engagement rates of up to 10%, compared to the 1-3% industry standard for typical ads. These campaigns also averaged 25 million social media impressions—exceeding the usual 15-20 million impressions seen in non-inclusive campaigns.
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The high engagement rates aren’t accidental; they stem from tapping into an underrepresented demographic that actively responds to genuine inclusion. Disability-inclusive ads resonate with both the disability community and allies, creating a ripple effect that expands engagement beyond the primary audience. Authentic representation drives users to share, comment, and interact with content that aligns with their values, resulting in higher engagement and visibility.
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Misfit Media’s frameworks helps agencies create innovative campaigns that genuinely connect with this audience, using inclusive narratives, strategic casting, and thoughtful design that foster deeper audience engagement.
Brand Trust
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Research shows that 84% of consumers view brands with disability-inclusive advertising as more trustworthy, and 80% prefer to buy from these brands. Cannes results confirmed that campaigns with genuine disability inclusion fostered positive brand sentiment and loyalty, resonating deeply with audiences.
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Authenticity is at the core of building trust. Most ads featuring disability lack depth and rely on stereotypes, resulting in poor performance. In contrast, Cannes-winning ads used thoughtful, nuanced representation, demonstrating a respect and understanding that audiences recognize and reward with loyalty. Consumers are increasingly values-driven and favor brands that reflect their commitment to social responsibility.
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Misfit Media’s approach equips agencies to create campaigns that go beyond surface-level inclusion. We teach teams how to build narratives and visuals that authentically reflect the disability community, establishing a genuine connection that drives brand trust and consumer loyalty.
Reputation & Recognition
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With over 90 out of 948 Cannes awards going to disability-inclusive campaigns, agencies embracing this approach are seen as innovative and forward-thinking leaders. Cannes recognized these campaigns for their creativity and impact, underscoring the value of disability inclusion as an emerging industry standard.
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Winning awards like those at Cannes elevates brand reputation and distinguishes agencies as leaders in inclusive marketing. Disability-inclusive campaigns highlight a commitment to progressive values, aligning brands with the growing movement toward equity in media representation.
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By participating in Misfit Media’s training, agencies position themselves not only to increase engagement and trust but also to elevate their standing in the industry as champions of meaningful, impactful advertising.
Inclusion isn’t just an ethical choice,
it’s a proven path to market leadership.
Together we can help your agency can leverage our data-backed strategies to craft campaigns that resonate deeply, perform exceptionally, and establish your brand as a true leader in inclusive advertising. Our approach isn’t just about following trends—it’s grounded in proven methodologies that transform how agencies think about and execute disability-inclusive campaigns. We provide in-depth training on the specific tactics that drive measurable success across each KPI, enabling your team to create campaigns that not only perform well but position your agency as a leader in inclusive advertising.
ROI & Audience Retention
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Cannes-winning disability-inclusive ads were found to be 100x more effective than industry standards in driving long-term consumer loyalty and engagement. This effectiveness translates into measurable ROI: sustained engagement from disability-inclusive campaigns means more frequent interactions, increased lifetime value, and repeat purchases.
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Disability-inclusive campaigns tap into a market segment that is largely underserved but highly engaged. When brands show consistent commitment to disability inclusion, they don’t just gain new customers; they retain them. Brand loyalty in this space means more than one-time purchases—it builds long-term relationships with consumers who become advocates, leading to organic growth and a higher return on advertising spend.
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Misfit Media’s workshops are designed to help agencies drive not just initial success but sustainable growth. We emphasize creating campaigns that have lasting impact, using data-backed strategies for meaningful representation that keeps audiences engaged over time.
Let’s create something
incredible + inclusive
For agencies serious about diving into disability inclusion, we’re lowering the barrier to entry for the week of International Day of Disabled People with additional perks if you invite others into the movement.
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Foundational Sprint
A 90 minute, power-packed crash course on the essentials of disability-inclusive advertising. Ideal for independent agencies, this training delivers the insights your team needs to build effective, empowering campaigns.
Limited-Time Offer: Typically our foundational workshops start at $5,000. For International Day of Disabled People we’re offering this workshop for $3,500 if scheduled the week of December 3rd, 2024.
Agencies who refer a partner agency receive an additionally discounted rate of $2,500. -
All Day Deep-Dive
An immersive, full-day experience that starts with the foundational training and includes up to five breakout sessions customized to your team’s needs. Designed for holding companies and full-service agencies.
Limited Time Offer: Typically a full day of training for entire holding companies ranges from $10,000-$15,000.
For International Day of Disabled People we’re offering a full day of workshops for $7,500 if scheduled the week of December 3rd, 2024.
Agencies who refer a partner agency receive an additionally discounted rate of $5,000 for an entire week day of workshops and breakout sessions. -
Collaborative Training
Together is better! Bring the impact of disability-inclusive advertising to a broader network. When three or more agencies join together for a shared foundational session, each agency receives our core training for $1,500 this week only, typically $5,000 each.
This collaborative approach not only lowers the rate but also strengthens your agency’s commitment to advancing disability inclusion alongside industry peers while enabling us to scale our impact quickly.
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Sponsor a Public Event
For agencies ready to make a bold public commitment to disability inclusion, or brands who want to get all of their clients on board, we offer an exclusive sponsorship opportunity to host a training or mixer event on this topic.
This session will be free and open to the public, positioning your agency as a visible advocate for inclusive advertising.
We’ll conduct a custom PR push promoting the event and your sponsorship, highlighting your agency as a leader in disability inclusion. You’ll obtain access to our attendee mailing list for future outreach while establishing your agency as a driving force in inclusive advertising, reaching both clients and community.