Misfit Media Agency Sprints:
Leading the Future of Disability-Inclusive Advertising
Why disability inclusion?
Data that Speaks for Itself
25% of the population lives with a disability, yet only 1% of advertising reflects this community. Of the ads that do include disability, 90% rely on harmful stereotypes or clichés, which means that less than 0.1% of ads are truly inclusive.
These typically don’t perform well and damage brand trust.
Consumer Trust & Brand Preference
Disability-inclusive advertising is the future of impactful, ethical, and profitable campaigns. Misfit Media’s Agency Sprints quickly equips your team to drive this change, positioning your agency as a leader in the next evolution of inclusive marketing.
The benefits of inclusive advertising go beyond representation:
84% of consumers view brands with disability-inclusive advertising as more trustworthy, and 80% prefer to buy from them.
Disability inclusion isn’t just a social good—it’s a strategic advantage that builds consumer trust, engagement, and brand loyalty.
Why Agencies?
Leading the Charge for Change
At Misfit Media, we believe that agencies are the key to rapidly scaling disability-inclusive advertising. Each agency we train influences countless brands, multiplying the impact far beyond what one brand alone could achieve. We believe that creatives who truly believe in inclusion are the ones actively opening doors for others to progress rather than holding back the change our industry needs.
When you join our coalition, you’re helping to create an industry that’s authentically inclusive, equitable, and impactful. We’re in this together—not as competitors, but as leaders of a movement that’s long overdue. Here’s what we’re building together…
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By training one agency, we’re potentially reaching 20, 50, or even 100 brands, each with their own audiences. When we work with agencies, our training reaches not just one campaign but many, amplifying inclusive messaging across the entire advertising landscape.
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Disability inclusion has been overlooked for far too long, and meaningful change requires broad, collaborative effort. We need a united push from multiple agencies to make up for years of underrepresentation and to create lasting industry standards.
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There’s no scarcity in inclusion. Every agency that joins Misfit Media’s movement contributes to a larger, shared goal: to double disability representation in advertising by 2025. By working together, agencies position themselves as leaders in this space without competing—there’s ample opportunity for each to stand out.
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With only one more year to reach our goal of doubling inclusion rates, rapid scaling is essential. Building a coalition helps us get there faster, ensuring we have a network of agencies committed to leading this transformation in tandem. Each agency is another valuable ally in the movement toward strategic, authentic disability inclusion.
Let’s create something
incredible + inclusive
For agencies serious about diving into disability inclusion, we’re lowering the barrier to entry for the week of International Day of Disabled People with additional perks if you invite others into the movement.
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Senior Leader / C Suite
learn the importance of operationalizing blah blah
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All Day Deep-Dive
An immersive, full-day experience that starts with the foundational training and includes up to five breakout sessions customized to your team’s needs. Designed for holding companies and full-service agencies.
Limited Time Offer: Typically a full day of training for entire holding companies ranges from $10,000-$15,000.
For International Day of Disabled People we’re offering a full day of workshops for $7,500 if scheduled the week of December 3rd, 2024.
Agencies who refer a partner agency receive an additionally discounted rate of $5,000 for an entire week day of workshops and breakout sessions. -
Collaborative Training
Together is better! Bring the impact of disability-inclusive advertising to a broader network. When three or more agencies join together for a shared foundational session, each agency receives our core training for $1,500 this week only, typically $5,000 each.
This collaborative approach not only lowers the rate but also strengthens your agency’s commitment to advancing disability inclusion alongside industry peers while enabling us to scale our impact quickly.
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Sponsor a Public Event
For agencies ready to make a bold public commitment to disability inclusion, or brands who want to get all of their clients on board, we offer an exclusive sponsorship opportunity to host a training or mixer event on this topic.
This session will be free and open to the public, positioning your agency as a visible advocate for inclusive advertising.
We’ll conduct a custom PR push promoting the event and your sponsorship, highlighting your agency as a leader in disability inclusion. You’ll obtain access to our attendee mailing list for future outreach while establishing your agency as a driving force in inclusive advertising, reaching both clients and community.