#NotAnAd
(but it should be)
Disability inclusion campaign
•
Disability inclusion campaign •
We want you to be part of the disability movement
In the countdown to International Day of Disabled People (December 3rd 2023), we are looking for ambitious companies to partner with. This year, we are looking for product brands that want to bring ease, joy and comfort to people with chronic pain.
This is more than a campaign; it’s a movement. We're amplifying the message of inclusivity, with your brand as the hero.
In short? Our team of disabled creatives and strategists want to help you produce branded content, working with real influencers living with chronic pain, culminating in far-reaching PR opportunities.
-
The advertising world prides itself on being diverse, but there's a glaring gap: the representation of people with disabilities. While we make up 26% of the population, a mere 1% appears in advertising, with 68% of such portrayals problematic.
This underrepresentation and misrepresentation not only harms the disability community, leading to social isolation and negative outcomes for our community but also businesses. Companies that prioritize disability inclusion, outperform their peers by 36% in terms of profitability due to the $8T in spending power that the disability community.
-
We want our partners to help us create a movement in the advertising industry; one that takes a positive step towards real inclusion in media marketing.
We have access to the best and brightest influencers out there, who have over 5M in combined reach to share and redirect their viewers to your involvement in this campaign.
We have 4x content packages for this campaign. More on that below!
-
We know that decision-makers like you often have to explain their marketing budget to their supervisors and investors. But did you know…
25% of the population is disabled, making them the largest minority group.
+30% is the average profit for companies that priotize disability inclusion (fact check)
$8T is the combined spending power of the disabled + disabled adjacent community in the USA alone (fact check)
73% of Americans are willing to stop purchasing from companies with different perspectives to their own values (fact check)
We have guaranteed placement on
Betches Media
250B+ UMV
Good Good Good
8M+ UMV
Well + Good
5M+ UMV
The Mighty
8.5M+ UMVYour brand’s products already resonate with the disability community – so why not create content that talks to them?
Partner with disabled creatives & strategists
First, we work with your brand and similar, non-competitive partners to create cobranded production shoots.
Then, we build a landing page (with our amazing disabled designers!) showcasing how beautiful inclusive content is when done right. This page will host a case study showing how simple and effective inclusive content can be and the fantastic brands and partners (that’s you!) who were pioneers in this process.
After that, our powerful team of influencers and PR professionals will push this case study and landing page to millions of viewers. We will also provide talking points and press releases for your brand specifically to capitalize on the momentum.
Finally, we will host a massive event on December 1st in honor of International Day of Disabled People. This event is geared at marketers and consumers to show what it looks like when companies do it right. This event will showcase the entire case study and show the power of inclusive content.
Previous, happy clients
Packages
Choose the price-point that make the most sense for you and your brand. None of these in your budget? Want something customized? Reach out - we’re always happy to get creative. Our deadline is the end of November 2023.
-
General inclusion + UGC images only.
-
General inclusion, UGC content + branded social media posts.
-
General inclusion, UGC images, branded social media posts + 5x unique pieces of content.
-
General inclusion, UGC images, branded social media posts, 5x unique pieces of content + PR / brand ambassador reach.
