SCHOOL OF MISFITS
We've been teaching this to the world's biggest brands for years.
Now we're teaching everyone.
Good creative has always required cultural fluency.
Your team already knows how much money is left on the table when you market to a community without understanding it. Multicultural advertising has expanded from a conglomerate into niches, but the community that’s still most ignored is the one who also has a secret $18.3T in global spending every year: disabled people.
Disabled people are 25% of the population. We're in every audience your team is already marketing to, whether the campaign is built for us or not. Many brands or creative teams assume that because their product isn’t specifically designed for disabled people, we’re not their consumers.
We’ll always encourage brands to innovate products and services to be more accessible. Not only is it the fastest way to convince our extremely loyal community to become brand evangelists, it automatically creates a better experience and more innovation for all users. You’d never have GPS if it weren’t for blind people!
At the same time, accessibility is one piece of the puzzle. The industry has a strange rule about disability: you have to make an accessible product before they’ll invest in disability inclusive marketing. That rule doesn't exist for any other community. Nobody waits for a Gen Z product to market to Gen Z. Nobody waits for a Latinx product to market to Latinx audiences.
You market to those audiences based on culture.
Why don’t we treat disability the same?
Disabled people don’t eat accessible bananas.
We just eat bananas.
Disability culture vs Accessibility
CULTURE
Understanding why "differently abled" makes most of us cringe
Calling out "inspirational" framing without losing the room
Pitching disability as a strategic angle in a category that "isn't about disability"
KNOWING WHICH DISABLED INFLUENCERS WOULD be the right fit for a pharma campaign vs a travel one
accessibility
Alt text on every image
Color contrast that meets WCAG standards
Accommodations available on request
ADA-compliant venues
ACCESSIBLE CALL SHEETS
Physical access — ramps, elevators, accessible bathrooms
DON’T HIRE US TO MAKE YOUR COMPANY MORE ACCESSIBLE.
Hiring us to do that would be like hiring a PR firm to code your website, or a strategy firm to design your products.
There are over 10,000 certified accessibility professionals working around the world today who can make sure disabled people can use your products and services.
There’s only one platform that can help you integrate disability cultural fluency across every campaign, creative process, and niche so you can consistently earn our $18.3T in global spending: School of Misfits.
School of misfits is the only cultural competency platform to help all brands become strategically inclusive of disability.
You can learn the fun way or you can learn the hard way.
one way or another, we’re teaching you to be fluent in this.
Option 1:
Through the world’s most fun + interactive digital experiences that teaches your team to strategize, create, and strategically position content that represents 25% of the population with $18.3T in buying power.
Option 2:
By reading your competitors case studies.
School of Misfits
Monthly Oveview
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We hate the word “training” even though most of our workshops fall under learning + development. Our workshops are funny, deep and commercially sharp.
Think John Oliver style edutainment meets practical application in game format, that gives everyone “Aha!” moments and happy tears when they realize the impact they can have on both the world and their clients work.
We host three live every month:
Misfit Crash Course: the basics everyone needs to know, from your intern to your CEO.
Tactical Workshops: what a graphic designer needs to know is different than what a photographer needs to know. We segment workshops by trade so all your team hours stay billable.
Subject Matter Workshops: the nuance and minutia for a pharma brand is a completely different world than a travel or tech company. Each month we’ll break down the specific factors that lead to inclusive magic by brand industry.
Click to see our upcoming workshops here.
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Misfit's frameworks, research and cultural insights baked into tools you can run yourself. Whether you're staring at a brief at 11pm or running a tiny department by yourself, our tools help you create with confidence without us in the room.
For the tactical side, we build out workflows and protocols that you implement once, so your work stays inclusive into perpetuity. Think inclusive casting call templates or Notion work flows that remind you to audit your work for faux pas.
For the subject matter side, we provide comprehensive deep dives and playbooks with a treasure trove of stats related to your specific niche to help you convince even your most skeptical stakeholders.
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“Is it ____ or ___ ?”
“Who should I contact about _____?”
“A client responded with concerned about _____, any case studies you can think of that might put their mind at ease?”
Bring the brief, the deck, the casting decision you're second-guessing and workshop it live in community. These sessions are live 2x a month to help you get your answers crowd sourced without massive fees.
Need more support? School of Misfits subscribers get discounted rates on private engagements, too! It takes less time once we’re speaking the same language.
THE ‘PELOTON APP’ OF INCLUSIVE CREATIVITY
Our consultancy work is like personal training — bespoke, effective, expert. It’s priced as such, too.
By nature, this excludes some creative teams from working with us whether that’s due to budget, or because we’re booked and can only be in one room at a time.
Peloton put the world's elite trainers in your living room. School of Misfits puts the world's elite disabled creative minds in your team.
This is not a watered-down curriculum or "lite" version of Misfit Media. School of Misfits uses the same frameworks, research, insights, and proprietary IP we use with global brands built for the next generation of creatives who don’t want to wait for a six-figure engagement.
Wanna test drive?
Disability Pride Month is in July and we’d bet the remainder of our missing limbs your company doesn’t have anything planned yet.
Great News: we planned it for you!
If you’re interested in testing us out in July with a Crash Course, we’re here to help you show your team and decision makers why that’s the best suggestion you’ll give them all year. Fill out the form to the right and we’ll send you our fast facts + talking points sheet.